Packington Free Range | Born and reared outdoors. Always.
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Triple award for Packington Free Range

Packington Free Range is celebrating their third award this year after winning a coveted “Special Award for Commitment to Continued Improvement” at this week’s high profile 2011 Good Food Awards, organised by Taste of Staffordshire.

Owners and brothers Rob and Alec Mercer collected the surprise award at the ceremony held at the Staffordshire County Showground, on Tuesday evening. The awards recognise quality, excellence and the use of local produce in the county’s food and drink industry.

“Winning a special award like this was fantastic. We had just wanted to be part of the audience so it was a real surprise when we heard our names called. To get recognised by others for what you do is just brilliant and confirms that we are on the right tracks, so genuinely we are really pleased and very proud to have this award,” says Alec Mercer

Previously this year, the brothers collected two plaudits from the 2011 Good Farm Animal Welfare Awards in recognition of their free range farming techniques, which put the welfare of the animal at the forefront of their farming techniques.

The pig farming side of the business also holds an RSPCA Freedom Foods approval and their father Roger Mercer was this year awarded a much revered Fellowship of Royal Agricultural Societies FRAgs, in recognition of the contribution he has made to the agricultural industry.

Packington Free Range, based in Barton Under Needwood in Staffordshire has been a thriving business for over 80 years and is now jointly run by Rob and Alec Mercer, the fourth generation of its founding family.

Rob Mercer continued: “As well as our farming ethics, we think that our customer service is paramount. At Packington, we undertake the whole process, from rearing the animals from day one, through to delivering the final product to our butchers and farm shops. The same team that do all of this is available to speak to at any time, and we think this is incredibly important.”

The farm, which produces free range, high quality, pork and poultry to butchers and farm shops, has recently rebranded its entire operation with a new look website, online shop and a nationwide PR campaign to raise its profile.

Packington Free Range | Born and reared outdoors. Always.