For many people, chicken today feels different to how they remember it growing up. Ask customers why they choose higher welfare free range poultry and one answer comes up time and time again:
"It tastes like chicken used to."
So what has changed?
Modern food production has evolved significantly over the last few decades. Consumers increasingly expect convenience, consistency and affordability, placing pressure across the food chain to produce food efficiently and at scale.
Alongside this, poultry breeds, production methods and farming systems have changed dramatically.
At Packington Free Range, we believe flavour starts long before food reaches the kitchen.
Our birds are given space to roam outdoors, forage naturally and exhibit behaviours that chickens are designed to do. Fresh air, movement and time all play a role.
Growing slowly and higher welfare free range farming approaches can influence texture and eating quality, helping create chicken with more character, better texture and fuller flavour.
The way chicken is cooked matters too. Modern lifestyles often favour speed and convenience, but great food rewards care and time. Proper seasoning, resting meat before carving and cooking gently all help maximise flavour.
Customers also increasingly value provenance. Knowing where food comes from, how animals are reared and the standards behind production all shape confidence in what reaches the plate.
At Packington Free Range, we believe better farming produces better food.
Higher welfare standards, responsible farming and giving animals the opportunity to behave naturally sit at the centre of everything we do.
Because when food is produced with care, patience and respect for the animal, people often notice something important:
It tastes like it used to.
Order your chicken for weekly fresh deliveries to your door now>